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As a Means of Entering a Foreign Market, a Company

question 93

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As a means of entering a foreign market, a company may engage agents or distributors to act for it in that foreign market. This entry mode is known as:


Definitions:

Minimum of Effort

A principle suggesting that individuals, systems, or organizations naturally tend to select the path or decision that requires the least amount of work or effort.

Specific Effort

Specific effort refers to the targeted exertion or dedicated work directed towards accomplishing a particular task or achieving a specific goal.

Shopping Effort

The amount of time and energy consumers are willing to spend in the process of searching for, selecting, and purchasing products or services.

Nondurable Good

A good that is consumed or has a lifespan of less than three years, such as food or stationery.

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