A Company That Engages in Rapid Penetration of Narrow Market

question 91

Multiple Choice

A company that engages in rapid penetration of narrow market segments by selective targeting of country markets by offering specialised products or services and has only a small share of the overall global market is known as a:

• A) global leader.
• B) global follower.
• C) global nicher.
• D) global challenger.
• E) none of the above

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Definitions:

Sensory Adaptation

The reduction in sensitivity to a stimulus after constant exposure to it.

Taste Buds

Sensory organs located on the tongue, allowing the perception of taste, including sweet, sour, salty, bitter, and umami.

Olfactory Cells

Specialized sensory neurons located in the olfactory epithelium of the nose, responsible for detecting odorous molecules and sending signals to the brain.