A Multinational Firm Generally Considers the Economic Environment, the Political-

question 2

Essay

A multinational firm generally considers the economic environment, the political- legal environment, and the cultural environment of nations in deciding whether or not to do business with them. Which of these factors would be most significant for marketers of luxury goods? Which factor has the greatest potential for causing problems for all foreign marketers regardless of product?

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Definitions:

Central 68%

Refers to the property in a normal distribution where approximately 68% of the data points lie within one standard deviation of the mean.

Standard Deviation

The statistical measure that quantifies the dispersion or variability within a data set.

Mean

The arithmetic average of a set of numbers, calculated by adding them together and dividing by the count of the numbers.

Z-score

A numerical metric indicating how a specific value compares to the average of a dataset, expressed by the number of standard deviations away from that average.