In Developing Alliance Strategies, a Market Follower Should Consider Competencies

question 1

True/False

In developing alliance strategies, a market follower should consider competencies in imitating and improving products, services, delivery processes and customer communications.

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Definitions:

Book Value

The net value of a company's assets found on its balance sheet, and calculated as total assets minus intangible assets (patents, goodwill) and liabilities.

Market Value

The current price at which an asset or service can be bought or sold in the market.

Total Assets

Represents the sum of all funds, properties, and assets owned by a company or individual at a given time.

Defensive Mergers

Mergers undertaken by companies to protect against potential threats, improve market position, or mitigate weaknesses.