One Factor Encouraging the Formation of Strategic Alliances Is the Desire

question 18

True/False

One factor encouraging the formation of strategic alliances is the desire to move into new markets.

---

Definitions:

Mary Cover Jones

An early psychologist known for her work in counter-conditioning, effectively using this technique to cure phobias.

Conditioned Response

the learned reaction to a conditioned stimulus that occurs as a result of previous conditioning.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for learning or prior conditioning.

Habituation

A decrease in responsiveness to a specific stimulus as a result of repeated experience with it.