In Ideal Circumstances, the Optimal Way to Track Individual Behaviour

question 46

Multiple Choice

In ideal circumstances, the optimal way to track individual behaviour at a website thereby allowing a true picture of website usage and estimating return on investment is to:

• A) use clickstream analysis.
• B) use a combination of web- centric and audience- centric measures.
• C) use page impressions combined with time spent online measures.
• D) use log files.
• E) allow only subscribers access to a site.

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Definitions:

Bandwidth

in computing, refers to the maximum rate of data transfer across a given path or connection in a network.

Repeater

A device used to extend the reach of a wireless or wired network by receiving and retransmitting signals.

Router

A networking device that forwards data packets between computer networks, performing traffic directing functions on the internet.

Switch

A networking device that connects devices together on a computer network, using packet switching to receive, process, and forward data to the destination device.