It Is Important to Evaluate the Effectiveness of Sales Promotions

question 62

Multiple Choice

It is important to evaluate the effectiveness of sales promotions. Which of the following research methods would NOT normally be used to evaluate a sales promotion?

• A) observation methods
• B) consumer panels
• C) experiments
• D) aided recall tests
• E) unaided recall tests

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Definitions:

Individual Profits

The net gain in monetary terms realized by an individual or a single business entity from its investment or business operations.

Nash Equilibrium

A concept in game theory where no player can benefit by changing strategies if the strategies of the other players remain unchanged.

Oligopoly

A market structure characterized by a small number of firms controlling a large market share, leading to limited competition.

Collusion

An agreement among firms in a market about quantities to produce or prices to charge