The Act of Cross- Referencing Data About a Single Individual

question 38

Multiple Choice

The act of cross- referencing data about a single individual from multiple sources such as online activity, credit card activity, loyalty scheme activity to build a richer picture of a buyer's purchasing habits is known as:

• A) data cross- referencing.
• B) spamming.
• C) behavioural targeting.
• D) market research.
• E) purchaser profiling.

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Definitions:

Industry-Centric Learning

Learning and training programs designed specifically around the needs and characteristics of a particular industry sector.

Learning 2.0

An approach to education that utilizes social media and technology to enhance learning experiences.

Learning 2.0

An approach to education that incorporates technology and collaborative tools to enhance learning experiences and outcomes.

Social Learning

A theory which posits that new behaviors can be acquired by observing and imitating others, emphasizing the importance of social context in learning.