Which of the Following Is NOT One of the Benefits

question 15

Multiple Choice

Which of the following is NOT one of the benefits of direct marketing (DM) from the customer's perspective?

• A) Most DM formats provide prospective purchasers with customised information that is relevant to them
• B) DM enables customers to access products at lower costs than via standard retail sales.
• C) Many DM formats provide customers with the opportunity to access product- related information at times that are convenient to them.
• D) Many FM formats provide more product related information than an advertisement or a sales representative.
• E) DM enables access to a wealth of comparative information.

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Definitions:

Time Wages

A system of compensation based on the amount of time an employee works, usually expressed as an hour rate.