The Advent of the Internet Has Changed Buyer Behaviour

question 89

Multiple Choice

The advent of the Internet has changed buyer behaviour. Which of the following statements about consumer use of the Internet is FALSE?

• A) Consumers tend to go online and search for information on a narrow range of goods, especially high ticket items.
• B) Some 97 per cent of consumers use the Internet to research products and services before they buy.
• C) Consumers using the Internet are more actively involved in the purchase decision.
• D) The Internet allows consumers to initiate and control the flow of information.
• E) The Internet now influences approximately 47 per cent of total retail sales.

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Definitions:

Adaptive Functioning

A person's ability to manage common demands of life and meet the standards expected for their age and cultural group, including social and practical skills.

Personal Distress

A psychological discomfort or anguish experienced as a response to stressful situations or emotional pain.

Social Norms

Unwritten rules that govern the expectations of social behavior in a group or society.

Superstition

A belief or practice resulting from ignorance, fear of the unknown, trust in magic or chance, or a false conception of causation.