As Part of Developing a Sales Promotion Programme, a Marketing

question 43

Multiple Choice

As part of developing a sales promotion programme, a marketing manager must do all of the following EXCEPT:

• A) pretest the programme.
• B) set the conditions for participation.
• C) set the total sales promotion budget.
• D) decide on the timing of the promotion.
• E) determine the duration of the promotion.

---

Definitions:

Balanced Scorecard

A strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.

Report

A detailed account or statement about a specific topic, situation, or event.

Residual Income

The income that remains after subtracting all required costs of capital from the operating income.

Balanced Scorecard

A strategic planning and management system that uses a range of financial and non-financial measures to assess a company's performance.