When Running a Contest in Association with Product Promotion, Many

question 32

Multiple Choice

When running a contest in association with product promotion, many marketers consider a customer response rate of ________ as a reasonable result.

• A) 20- 25 per cent
• B) 5- 10 per cent
• C) 1- 2 per cent
• D) more than 50 per cent
• E) 3- 5 per cent

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Definitions:

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Assets and liabilities that are to be received or paid in a fixed or determinable amount of money.

Functional Currency

The main currency used by a business or economy, reflecting the primary economic environment in which it operates.

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The residual interest in the assets of an entity that remains after deducting its liabilities, representing ownership value in the company.

Presentation Currency

The currency in which the financial statements of an entity are presented.