Which of the Following Statements Partially Explains the Rapid Growth

question 59

Multiple Choice

Which of the following statements partially explains the rapid growth of sales promotions?

• A) Companies face more competition from competing product categories and brands.
• B) Consumers have become more price- oriented.
• C) The trade is demanding more deals from manufacturers.
• D) Top management now views sales promotions as effective sales tools.
• E) All of the above reasons help explain the rapid growth of sales promotions.

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Definitions:

Stock Price

The cost of purchasing a share of a company's stock, determined by supply and demand in the market.

Call Option

A financial contract that gives the buyer the right, but not the obligation, to purchase an asset at a specified price within a certain time frame.

Market Price

The market value at which a service or asset is currently traded.

Call Option

A financial contract that gives the buyer the right, but not the obligation, to buy a specified quantity of an asset at a set price within a specified time.