List and Briefly Explain the Major Steps in the Personal

question 28

Essay

List and briefly explain the major steps in the personal selling process.

---

Definitions:

Competence

The ability to do something successfully or efficiently.

Sexual Objectification

The tendency to think about women in a narrow way as objects rather than full humans, as if their physical appearance is all that matters.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group, which can hinder their performance.

Institutional Discrimination

A systemic discrimination that occurs within institutions like schools, companies, and governments, where policies, practices, or procedures cause unequal treatment of particular groups.