Which of the Following Environmental Factors Is Having a Major

question 33

Multiple Choice

Which of the following environmental factors is having a major impact on modern marketing communications?

• A) Consumer markets have become more fragmented.
• B) Advertisers confront increased levels of clutter.
• C) The advent of new communications technologies.
• D) Media costs are rising.
• E) all of the above

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Definitions:

Shelf

A physical structure in stores or warehouses for displaying or storing items.

Product Managers

Professionals responsible for developing strategies, defining features, and overseeing the development and marketing of a product throughout its lifecycle.

Discounts

A reduction from the usual cost of something, often used to encourage purchases.

Business Unit Level

Refers to the specific segment or division within a larger organization that operates with its own strategy, resources, and objectives.