Examlex
An advertising message should get attention, hold interest, arouse desire, and obtain action according to the model known as:
Original Equipment Manufacturer
An entity that produces parts and equipment that may be marketed by another manufacturer.
Producer
An individual, group, or organization that creates goods or provides services, typically for sale.
Business Customers
Organizations that purchase goods or services for use in the production of other services or products that are sold, rented, or supplied to others.
Institutional Buy
A purchase made by an institution or organizational entity, often involving large quantities of items or significant investment.
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