Coburg Auto Sales Advertises Regularly Both on Radio and in the Daily

question 105

Multiple Choice

Coburg Auto Sales advertises regularly both on radio and in the daily newspaper. At strategic sales points such as the end of the month and holiday periods, Sam buys extra advertising space and time. This is an example of _________in a scheduling plan.

• A) seasonality
• B) continuity
• C) pulsing
• D) flighting
• E) interruption

---

Definitions:

Pretax Basis

Financial calculations or comparisons made before deducting income tax expenses, providing a raw snapshot of performance or position.

Direct Effects

Immediate impacts or outcomes resulting from a specific action or event.

Incremental Changes

Minor adjustments or improvements made to a product, process, or system over time.

Net Cash Outlays

Net cash outlays is a term used to describe the total cash expenditures a company makes, minus any cash inflows.