An Advertising Message Should Get Attention, Hold Interest, Arouse Desire

question 32

Multiple Choice

An advertising message should get attention, hold interest, arouse desire, and obtain action according to the model known as:

• A) ACTA.
• B) GHAO.
• C) ADIA.
• D) AIDA.
• E) hierarchy of effects.

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Definitions:

Actionable Fraud

A deceptive act that intentionally misleads or deceives another party, causing them harm, and is serious enough to provide grounds for a lawsuit.

Underpriced

Referring to an item, asset, or security that is available for sale at a price believed to be below its inherent or market value, often used in the context of financial investments.

National Recognition

The acknowledgment by a country or organization of another's status, rights, or conditions, often relating to sovereignty or quality standards.

Fraud in the Execution

refers to a deceitful practice where a person is tricked into signing a document not knowing it is a contract, significantly impacting their rights.