The Media Timing Pattern in Which Advertising Is Run Evenly

question 118

Multiple Choice

The media timing pattern in which advertising is run evenly throughout a given period is called:

• A) concentration.
• B) pulsing.
• C) continuity.
• D) bursting.
• E) flighting.

---

Definitions:

Public Goods

Goods that are non-excludable and non-rivalrous, meaning they can be used by everyone and one person's use doesn't reduce availability to others.

Moral Judgments

Evaluations or decisions based on the discernment of right and wrong, often influenced by an individual’s ethical beliefs and principles.

Kohlberg

Refers to Lawrence Kohlberg, a psychologist best known for his theory of stages of moral development.

Moral Judgments

Evaluations or decisions made about the rightness or wrongness of actions based on a set of ethical principles or a moral framework.