The Process of Measuring How Well an Advertisement Communicates Its

question 42

Multiple Choice

The process of measuring how well an advertisement communicates its message, by measuring such things as ad recall, ad liking or attitude change is known as:

• A) advertising research.
• B) copy testing.
• C) media research.
• D) marketing research.
• E) none of the above

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Definitions:

RTO Timer

A "Retentive Timer On" in programmable logic controllers, maintaining its accumulated value even after the input condition goes false.

Instantaneous Contacts

Contacts in an electrical circuit or relay that make or break a connection immediately upon actuation, without delay.