In the Case of Print Advertisements, Research Suggests That Less

question 188

True/False

In the case of print advertisements, research suggests that less than 25 per cent of the audience will recall the advertiser's name.

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Definitions:

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.

Informational Social Influence

The process of changing one's behavior to match the responses of others, believing that their interpretation of an ambiguous situation is more correct.

Normative Social Influence

The influence of other people that leads an individual to conform in order to be liked and accepted by them.

Gain Social Approval

The process or action of obtaining acceptance, affirmation, or endorsement from others in a social context.