A Research Technique Often Used in Concept Testing Involves Comparisons

question 125

Multiple Choice

A research technique often used in concept testing involves comparisons of different product concepts by measuring consumers' trade- offs in preferences and intentions to buy, and simulates how consumers might react to changes in current products or to new products is known as:

• A) conjoint analysis.
• B) factor analysis.
• C) correspondence analysis.
• D) discriminant analysis.
• E) cluster analysis.

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Definitions:

Major Organic Products

The primary chemicals formed as the result of an organic reaction, often highlighting the efficiency and selectivity of the process.

4-Phenylheptan-4-Ol

An organic compound characterized by a seven-carbon chain with a phenyl group and a hydroxyl group attached at the fourth carbon.

Benzene

An aromatic hydrocarbon consisting of a ring of six carbon atoms with alternating double bonds, known for its stability and resonance structures.

Stepwise Mechanism

A reaction mechanism that occurs through multiple sequential steps, with intermediates formed along the reaction pathway.