McDonald's Uses Reminder Advertising That Runs Steadily All Year

question 39

Multiple Choice

McDonald's uses reminder advertising that runs steadily all year. This is an example of_________ in a media schedule.

• A) flighting
• B) pulsing
• C) stability
• D) seasonality
• E) continuity

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Definitions:

Screening Techniques

Refers to methods used to identify or select specific characteristics or individuals from a larger population based on defined criteria.

Transition

A means of smoothly connecting different parts of a text or speech to ensure a coherent flow of ideas.

Advance Organizer

An instructional technique that involves presenting information that is organized in advance of learning to facilitate better understanding.

Transitional Words

Transitional words are used to link sentences and paragraphs, guiding the reader smoothly from one idea to the next.