According to the AIDA Model, an Advertising Message Must First

question 40

True/False

According to the AIDA Model, an advertising message must first generate attention if it is to be successful.

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Definitions:

Promotion Focus

A motivational state emphasizing the pursuit of positive outcomes and achievements.

Prevention Focus

A psychological orientation that emphasizes the avoidance of negative outcomes and errors, leading individuals to adhere to rules and responsibilities.

Need For Cognition

A personality trait reflecting the enjoyment or engagement with thinking, problem-solving, and understanding complex ideas.

Self-Monitoring

The awareness and regulation of one's behavior in accordance with the social situations and cues.