Barbara Is in the Third Year of a Business Degree

question 12

Multiple Choice

Barbara is in the third year of a business degree, majoring in music industry management. To gain work experience, she volunteered to work as a manager for a local jazz- funk fusion band. As time progressed, Barbara found her duties primarily consisted of securing free listings in gig guides and on music websites. She also writes reviews of the band's performances for music industry magazines and maintains the band's blog. Finally, Barbara has assisted the band to apply for an Arts Council grant for the purpose of taking the band on tour into regional and remote Australia. Barbara is primarily engaged in:

• A) buzz marketing.
• B) public relations.
• C) advertising.
• D) publicity.
• E) social network advertising.

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Definitions:

Bonus

Additional compensation given to employees or executives beyond their regular salary, often as a reward for achieving certain performance targets.

Pre-bonus Income

The total revenue or profit earned by an individual or entity before any bonuses are issued or calculated.

Partnership Income

The earnings distributed to partners of a partnership based on the terms of the partnership agreement.

Equal Division

The process of dividing something into parts or portions that are as nearly equal as possible.