Troy Allen Works in the Marketing Department of a Company

question 56

Multiple Choice

Troy Allen works in the marketing department of a company that sells reproduction cast iron money boxes to small retailers. He has been given the task of developing a year- round direct marketing effort for his company. When he explained to his CEO that they need to begin thinking about what information they want in their databases, the CEO said "Oh, we already have that taken care of. We can use the information we have for mailing Christmas catalogues." Allen is talking about a(n) __________ , while his CEO is talking about a(n) __________ .

• A) customer database; customer mailing list
• B) business- to- business database; bulletin board
• C) inbound direct marketing plan; outbound direct marketing plan
• D) direct mail effort; direct marketing effort
• E) forum; bulletin board

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Definitions:

Winston Churchill

A significant historical figure, best known as the Prime Minister of the United Kingdom during World War II known for his leadership qualities and stirring speeches.

Strategic Planning

The process of defining a direction for an organization by setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.

Organizational Direction

The guidance or strategy that a company or organization follows to achieve its goals and objectives.

Repetition of Activities

The act of performing the same tasks or procedures multiple times to achieve consistency, proficiency, or for reinforcement.