How Are Professionals Using the Personal Influence Channel When They

question 88

Multiple Choice

How are professionals using the personal influence channel when they encourage their clients to recommend their services to others?

• A) They are identifying influential individuals and devoting extra time to them.
• B) They are using believable people in testimonial advertising.
• C) They are using word- of- mouth referral channels.
• D) They are communicating through community influentials, such as local talk show hosts and organisational presidents.
• E) They are creating opinion leaders.

---

Definitions:

Proof Statements

Declarations or assertions provided as evidence to support or validate a claim or argument.

Source Media

The original platforms or channels through which content is generated and shared, including traditional media like newspapers and digital outlets like social media.

Decoded Response

The interpretation or understanding of a message by the receiver in the communication process.

Proofs Of Credibility

Evidence or demonstrations that establish the trustworthiness and reliability of a person or entity.