Infomercials Are Advertisements That Run for About 4- 6 Minutes

question 95

Multiple Choice

Infomercials are advertisements that run for about 4- 6 minutes and tend to have a common format. Firstly the presenter establishes a need for the product by citing multiple benefits and applications. This is typically followed by presenting a range of objections which are immediately countered. Finally the presenter sums up by making favourable comparisons between the product's benefits and the consumer's sacrifices in both monetary and non- monetary terms while a voice- over gives details for placing a direct response order. These infomercials are best described as:

• A) educational.
• B) moral.
• C) comparative.
• D) informative.
• E) persuasive.

---

Definitions:

Elastin

A highly elastic protein in connective tissue that allows many tissues in the body to resume their shape after stretching or contracting.

Subcutaneous Fat

A layer of fat located just beneath the skin, serving as insulation and energy storage for the body.

Vascularity

The degree or extent of blood vessels within a given tissue, often indicating the level of blood flow or potential for healing.

Peripheral Vasoconstriction

The narrowing of blood vessels in the body's extremities to preserve core body temperature and blood flow to vital organs.