The Media Timing Pattern in Which Advertising Is Run Evenly

question 118

Multiple Choice

The media timing pattern in which advertising is run evenly throughout a given period is called:

• A) concentration.
• B) pulsing.
• C) continuity.
• D) bursting.
• E) flighting.

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Definitions:

Common Element

A fundamental or essential component that is shared among different items, concepts, or systems.

Follower Attitudes

The perceptions, feelings, and opinions that followers have towards their leaders and the impact these have on organizational outcomes.

Perceptions

The way in which something is regarded, understood, or interpreted by individuals.

Leader

An individual who influences and guides the direction, actions, and attitudes of a group towards achieving a set goal.