The Process of Measuring How Well an Advertisement Communicates Its

question 42

Multiple Choice

The process of measuring how well an advertisement communicates its message, by measuring such things as ad recall, ad liking or attitude change is known as:

• A) advertising research.
• B) copy testing.
• C) media research.
• D) marketing research.
• E) none of the above

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Definitions:

Moreland's Studies

Research conducted by psychologist Richard Moreland, often focusing on group dynamics and how familiarity impacts group cohesion and attractiveness.

Team Training

A systematic approach for enhancing the skills of team members to improve team performance and efficiency.

Transactive Memory

A shared system of remembering information among the members of a group, where individuals rely on one another to remember different pieces of information.

Consensual Norms

Widely accepted standards or behaviors within a group or society that are established through general agreement.