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Media Planners Must Look at Both the Total Cost of Using

question 5

True/False

Media planners must look at both the total cost of using a medium and the cost per one thousand exposure.


Definitions:

Inventory Turnover

A measure of how often a company sells and replaces its stock of goods within a certain period.

Average Sale Period

The average amount of time it takes for a company to convert its inventory into sales.

Operating Cycle

The duration of time it takes for a company to purchase inventory, sell the goods, and receive cash from sales.

Average Sale Period

The average time it takes for a company to convert its inventory into sales.

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