Corporations That Combine Several Different Retailing Forms Under Central Ownership

question 57

Multiple Choice

Corporations that combine several different retailing forms under central ownership and that share some distribution and management functions are called:

• A) merchandising conglomerates.
• B) voluntary chains.
• C) franchisers.
• D) retail cooperatives.
• E) retail conglomerates.

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Definitions:

Sales Promotion

A marketing strategy involving the use of short-term incentives to encourage the purchase or sale of a product or service.

A Sample

A portion or subset of a larger group or dataset, selected for analysis or observation of the whole.

Repeat Purchases

Repeat purchases refer to the action of buying the same product or service multiple times by a consumer, indicating customer loyalty and satisfaction.

Loyalty Program

A marketing strategy where customers are rewarded for frequent purchases or engagement with a brand, encouraging continued business.