Consumers Who Value Such Factors as Location, Ease of Access

question 95

Multiple Choice

Consumers who value such factors as location, ease of access, and non- traditional store hours more than large assortments and lower prices are MORE likely to purchase in:

• A) hypermarkets.
• B) discount stores.
• C) shopping stores.
• D) convenience stores.
• E) department stores.

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Definitions:

Lateral Differentiation

The way in which an organization segregates its operations and responsibilities across the same hierarchical level.

Standardization

The process of implementing and developing technical standards to ensure consistency and compatibility within products, services, or processes.

Formalization

The degree to which the organization has official rules, regulations, and procedures.

Differentiation

The process of distinguishing a product or service from others to make it more attractive to a particular target market.