The First Step in Designing a Marketing Channel Is Analysing

question 18

True/False

The first step in designing a marketing channel is analysing consumer needs for service outputs.

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Definitions:

Kanban

A visual scheduling system that controls the logistical chain from a production point of view, aiming to improve manufacturing efficiency by limiting work-in-progress items.

Safety Stock

Additional inventory kept on hand to guard against stockouts caused by uncertainties in demand and lead-time.

Kanbans

A scheduling system for lean manufacturing and just-in-time (JIT) production that signals the need to move materials within a production facility.

Push Production

A manufacturing system where production is based on forecasted demand and items are produced and pushed to the next stage of the process regardless of actual demand.