Which of the Following Are the Three Main Types of Vertical

question 49

Multiple Choice

Which of the following are the three main types of vertical marketing system?

• A) administered, independent and franchised
• B) corporate, franchised and independent
• C) corporate, contractual and administered
• D) corporate, contractual and chain
• E) corporate, contractual and intermediate

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Definitions:

Marketing Programs

Coordinated, comprehensive plans that outline marketing strategies and tactics to achieve specific business objectives.

Global Markets

The overarching and interconnected marketplace made up of buyers and sellers from all around the world, transcending national borders.

Cultural Differences

The variations in the customs, values, norms, and social practices among people and societies from different parts of the world.

International Firms

International firms are businesses that operate across national borders, engaging in foreign trade or investment, reflecting their global market presence.