Bright Preserves, a Producer of a Line of All- Natural

question 111

Multiple Choice

Bright Preserves, a producer of a line of all- natural condiments, is trying to choose between using its own sales force or hiring manufacturers' representatives to sell its products. Bright Preserves has come to the realisation that it can more easily direct its sales force's efforts, the products emphasised, and how accounts are managed if it sets up its own sales force. This company is evaluating its choice on the basis of __________ criteria.

• A) control
• B) quantitative
• C) economic
• D) territorial
• E) adaptive

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Definitions:

Tactics

Short-term actions or strategies that are used to achieve a specific objective, often part of a larger strategy or plan.

Scenario Analysis

A process in strategic planning where various future states of the market or environment are evaluated to prepare or formulate strategies.

Process

A series of actions or steps taken in order to achieve a particular end.

Current Strategies

The existing plans and approaches that a business is using to achieve its objectives and overcome challenges.