Customers Are MORE Likely to Be Price Sensitive in All

question 81

Multiple Choice

Customers are MORE likely to be price sensitive in all of the following conditions, EXCEPT:

• A) switching costs are low.
• B) it is difficult to compare suppliers.
• C) price is used as a sign of product quality.
• D) some, or all, of the price is paid by others.
• E) the expenditure is small.

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Definitions:

Governor Pressure

The pressure regulated by a governor device, often in a transmission, to control vehicle speed or engine load.

Road Speed

The velocity at which a vehicle travels on a road, typically measured in miles per hour (mph) or kilometers per hour (kph).

Drive Range

Drive range in automotive terms refers to the selection of gears in a transmission that allows for forward movement of the vehicle.

Output Retarder

Hydraulic driveline brakes mounted on the rear a transmission, designed to apply retarding force directly to the driveline.