A Pricing Approach That Goes Beyond Economics, and Considers the Way

question 57

Multiple Choice

A pricing approach that goes beyond economics, and considers the way that consumers think about prices and use them, for example, to make judgements about product quality, is known as:

• A) psychological prices.
• B) reference prices.
• C) reservation prices.
• D) product- form pricing.
• E) customer- segment pricing.

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Definitions:

Chromosomes

Thread-like structures located in the nucleus of each cell, made of DNA and proteins, which carry genetic information.

Pairs

In a psychological context, this may refer to a method used in experiments or therapy sessions involving two participants interacting with each other.

Placenta

An organ that develops in the uterus during pregnancy, providing oxygen and nutrients to the growing baby and removing waste products.

Organ

A part of the body composed of tissues that enable it to perform a particular function.