An Industrial Marketer Asks a Select Group of Potential Customers

question 60

Multiple Choice

An industrial marketer asks a select group of potential customers to agree to use the new product for a limited time. This type of test marketing is known as a:

• A) controlled test market.
• B) trade show test.
• C) dealer display.
• D) product- use test.

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Definitions:

Maker

The individual or entity that creates or issues a promissory note and is responsible for repaying the debt specified in that note.

Holder in Due Course

A legal term describing a person who has acquired a negotiable instrument in good faith and for value, and thus has certain protections against defenses and claims that could be raised against the original issuer.

Negotiability

The attribute of a financial instrument allowing it to be transferred or assigned from one party to another.

Requirements of Negotiability

Legal criteria that an instrument must meet to be considered negotiable, allowing it to be transferred from one party to another.