Assessing a New Product Concept with Groups of Target Customers

question 110

Multiple Choice

Assessing a new product concept with groups of target customers is known as:

• A) product trial.
• B) prototype testing.
• C) concept testing.
• D) market testing.
• E) concept development.

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Definitions:

Machining

A manufacturing process involving the cutting, shaping, or finishing of material, typically metal, using machine tools.

Customizing

The process of modifying or creating products or services according to the customer's or user's specific needs.

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead to products or job orders based on a certain activity base.

Machine-Hours

A measure of the amount of time a machine is operated within a specific period, often used for allocating machine costs to products.