A Strong Innovation Management System Should Reveal Several Favourable Outcomes

question 91

Multiple Choice

A strong innovation management system should reveal several favourable outcomes. Which of the following is NOT one of the expected outcomes on innovation management?

• A) demonstrates that top management rewards innovation
• B) results in improved market share, sales and profits
• C) creates an innovation- oriented corporate culture
• D) demonstrates that top management supports and encourages innovation
• E) none of the above

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Definitions:

Differential Revenue

The difference in revenue generated under two different scenarios or as a result of a specific action.

Additional Cost

Expenses incurred that are over and above the originally planned or estimated costs.

Selling Price

The amount at which a product or service is offered to customers for purchase.

Opportunity Cost

The benefit that is missed or given up when choosing one alternative over another.