Which of the Following Statements BEST Describes the Main Purpose

question 101

Multiple Choice

Which of the following statements BEST describes the main purpose of test marketing?

• A) To test concept drawings or working models before a focus group of target customers.
• B) To test marketing is to test the product itself in real market situations.
• C) To test a prototype of the product under laboratory conditions.
• D) To allow a select group of target customers to work with pre- release products for use in actual use situations.
• E) none of the above

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