The Group of Buyers That Accounts for About 2

question 118

Multiple Choice

The group of buyers that accounts for about 2.5 per cent of all adopters and is first to adopt a new product is known as:

• A) innovators.
• B) early adopters.
• C) laggards.
• D) early majority.
• E) late majority.

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Definitions:

Peers

Individuals within the same social group, age group, or with common interests.

Appraisals

The process of evaluating an employee's performance, typically conducted on a regular basis to determine the suitability for promotion or pay raises.

Multisource

This refers to obtaining information or feedback from multiple sources, often used in the context of performance appraisals to gather a comprehensive view.

360-Degree Feedback

A feedback process where an employee receives anonymous feedback from multiple sources, such as supervisors, peers, and subordinates, often including self-assessment.