A New Product Department Is Excited About a New Concept

question 62

Multiple Choice

A new product department is excited about a new concept for a suntan lotion that goes on blue and fades away as the ability of the lotion to protect skin disappears. Projected sales, growth and profit looked very promising. The idea has been passed to R & D to determine if the product could be feasibly made. At this point, the new product department's idea is in the stage.

• A) concept testing
• B) idea generation
• C) commercialisation
• D) concept development
• E) test marketing

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Definitions:

Neo-Freudians

denotes psychologists who accepted the basic concepts of Freud's theory but modified and expanded them to include social and cultural aspects into personality development.

Scientific Method

A systematic and logical approach to discovery that involves the process of observation, hypothesis formation, experimentation, and conclusion.

Freud

The Austrian neurologist, Sigmund Freud, introduced psychoanalysis, which is a method of treating mental health issues through conversational therapy between a patient and a psychoanalyst.

Inferiority Complex

A psychological condition where an individual feels a deep sense of inadequacy and lack of worth compared to others, often leading to overcompensation or withdrawal.