A Name, Term, Sign, Symbol or Design, or a Combination

question 60

Multiple Choice

A name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors is known as a:

• A) logo.
• B) service mark.
• C) brand.
• D) trade mark.
• E) packaging.

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Definitions:

Farsightedness

The ability to anticipate and consider future consequences and trends in decision-making or planning, often associated with strategic thinking.

Technological Synergy

The phenomenon where the interaction or cooperation of two or more technologies produce a combined effect greater than the sum of their separate effects.

Strategic Management

The process of setting goals, conducting analyses, making decisions, and implementing strategies in an organization to achieve its long-term objectives.

Scenario Analysis

A process of analyzing possible future events by considering alternative possible outcomes or scenarios.