The Five Factors That Explain New Product Adoption Rates Are

question 74

True/False

The five factors that explain new product adoption rates are: relative advantage, complexity, compatibility, triability and observability.

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Definitions:

Ethical Conduct

Behavior that is in line with accepted principles of right and wrong, guiding professional and personal actions.

Enacted Values

The values and norms that are actually exhibited or converted into employee behavior in an organization.

Espoused Values

The values an organization or individual claims to hold, which may or may not align with their enacted behavior.

Senior Executives

High-level managers who are responsible for making critical decisions and shaping the direction of an organization.