L'Oreal Is One of the Largest and Fastest Growing Skincare

question 120

Multiple Choice

L'Oreal is one of the largest and fastest growing skincare and cosmetics brands. Innovation and product development are central to L'Oreal's success. In skincare, the company currently offers four brands addressing the specific skincare needs of women at different ages; Youth Code for women aged 30+; Revitalift for women aged 35+; Age Perfect for women aged 50+ and Age Re- Perfect for women aged 60+. Recently, L'Oreal launched L'Oreal for men with similar products pitched at different age groups. All L'Oreal products feature the L'Oreal brand name while the advertising tag line consistently used in all skincare is, "L'Oreal, because your worth it." L'Oreal's brand strategy is BEST described as:

• A) brand repositioning.
• B) category killers.
• C) multibranding.
• D) category branding.
• E) cobranding.

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Definitions:

Preventive Discipline

Action taken prior to an infraction to encourage employees to follow standards and rules.

Rule Infraction

A violation or breach of workplace rules, policies, or expectations.

Open-door Policy

A management practice that encourages open communication and accessibility between employees and senior management.

Suggestion Systems

Formal methods of generating, evaluating, and implementing employee ideas.