Gary Is Involved in a New Product Development Process and Produces

question 104

Multiple Choice

Gary is involved in a new product development process and produces a report which contains a statement of the target market; the planned value proposition and a set of sales, profit and market share goals for the first 10 years following commercialisation. Gary is involved in which stage of the new product development process?

• A) concept development
• B) business analysis
• C) product development
• D) market strategy development
• E) test marketing

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Definitions:

Deliberately Ask

The act of posing questions with intention and focus, often to gain information or clarity on a topic.

Accomplishing

The act of achieving or completing a task, goal, or objective successfully through effort, skill, or courage.

Right-brain Tendencies

Characteristics or behaviors typically associated with the right hemisphere of the brain, such as creativity, intuition, and holistic thinking.

Dominant

Having authority or influence over others; the most powerful or prevalent among several options in a particular context.