Working with Lead Users Offers a Number of Advantages in New

question 81

Multiple Choice

Working with lead users offers a number of advantages in new product development. Which of the following is NOT one of the advantages?

• A) Lead users' strong needs are likely to become more widely felt in the market in the future.
• B) Lead users can often provide new- product concept and design data to manufacturers because of their own attempts to satisfy their need.
• C) Lead users are heavy users of the product category or technology and are likely to become profitable customers.
• D) Lead users can serve as a need- forecasting benchmark for market research.
• E) All of the above are advantages.

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