Under Which Conditions Should a Marketer Consider Investing in the Cost

question 45

Multiple Choice

Under which conditions should a marketer consider investing in the cost of test marketing?

• A) when management have questions about the optimal marketing mix for the new product and/or its market acceptance
• B) when management are not confident of the new product's market probable success
• C) when the costs of research and development are relatively high
• D) all of the above
• E) none of the above

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Definitions:

Organizational Records

Documentation and information that capture an organization's operations, policies, and transactions.

Competency Inventory

A list or database of skills, abilities, and knowledge required for a particular job or set of jobs.

Performance History

A record or assessment of an individual's or entity's past achievements, success, failures, and overall performance.

Reengineering

The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical measures of performance.